This assignment focused on developing our own business concept and brand identity from scratch. We had the opportunity to brainstorm a selection of business ideas. The only catch? It had to be a mobile business. After tossing around a few ideas, I landed on The Sweet Fleet — a mobile baking unit that brings the fun of baking right to your doorstep! After designing the logo, we moved onto creating many different marketing materials (a business card, brochure, website mock-up, etc.) and finished with a promo video.
